There are so many reasons to enjoy Sapporo! A short drive away from some of Japan’s snowiest ski resorts and most beautiful natural scenery, this city has everything you need to get the most out of an unforgettable holiday in Japan.

Sapporo is the capital city of Hokkaido, Japan’s northernmost island. With a population of 2 million, it is blessed with incredible amounts of superbly dry powder snow every winter. Summers are milder and less humid here than in other parts of Japan, drawing visitors from around the country and the World who enjoy the beautiful nature and outdoor activities. The city is also famous for its amazing seafood and other local specialities. It has a vibrant nightlife, interesting cultural sites and many other places to explore. A visit to Sapporo is an absolute must for all snow lovers, sushi lovers and Japan lovers in general!
Ski


Sapporo is a really convenient place to base yourself to explore Hokkaido’s best ski areas.
Numerous resorts are within a short drive of the city, so you can enjoy the best of both worlds: mountain (awesome powder skiing) and city (superb dining, nightlife, shopping etc.)
Check out Why Ski in Japan? for more information on the region’s amazing skiing. Or check out Our Ski Tours to join us in the powder snow!
Food



Japanese food at its best! Sapporo has the freshest selection of sushi and sashimi (try the crab, scallop and salmon roe in particular), Hokkaido’s famous specialities ramen noodles and soup curry… There is something for everyone in this culinary paradise. For our “Hokkaido Food Top 5”, check out our blog entry. And why not join one of our Sapporo City Day Tours to get a flavor of what is on offer here!
Social


Japanese ski resorts are not particularly good at apres-ski; most of them close down completely once the ski lifts stop running (the notable exception being Grand Hirafu in Niseko which is an Australian party town). Instead, party revellers, foodies and night owls should head to Sapporo for a huge array of entertainment options. Whether you want to eat in a traditional izakaya, relax with a fun group of locals, or party hard till dawn, Sapporo has it all. Join our Sapporo club to enjoy some of our social events!
Culture


If you want to experience Japanese culture and other activities away from the ski slopes, a stay in Sapporo is a must. Much quieter than Tokyo, Japan’s fourth largest city offers a great insight into the Japanese people and customs. Visit the Hokkaido Shrine, check out the daily catch at the fish market, take a tour around the Sapporo Beer Factory or enjoy the regular Japanese festivals… Click here to join one of our Sapporo City Day Tours!